The Outliers | Strategy packages
57647
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Introducing our strategic packages

Option 1: Persona development – from $8,000

Want a way to get inside the heads of your customers and truly understand how best to market to them?  Make sure your marketing hits the nail on the head every time with customer personas.

Key customer personas help you connect your business to your customers. By understanding the thoughts, behaviours and motivations of your customers and weaving them into your marketing, you’ll see stronger results in your campaigns.

Our approach:

Our approach is agile, our personas are developed using a medium weight approach. This includes some research data and qualitative research. we’ll talk to approximately 10 of your customers to ensure enough detail to create effective personas for your business.

If you would like to explore a lightweight or in-depth option to persona development please get in contact.

What we’ll do:

  • We’ll look at your existing customer insights to leverage any information you already have. This may include analytics, campaign results, market segmentation, survey results or internal interviews with subject matter experts.
  • We’ll perform qualitative research to understand your customers in detail. This includes 10 customer phone interviews. Qualitative research is best for uncovering attitude, behaviours and the beliefs of your customers.
  • We’ll perform our unique 5 step systemic process to analyse all of the data to understand your customers’ key attributes and determine the most relevant personas for your business.

What you’ll get:

  • 3 professionally designed customer personas.
  • Recordings of all customer interviews
  • Final persona report outlining information such as how to get the most value from your personas, where to best use them, the methods and insights used to develop the personas

Timing:

Approximately 2-4 weeks.

Option 2: Customer Journey Mapping – from $16,000

Our customer journey mapping uncovers hidden truths about your customers and enables a customer-centric focus for your marketing. Creating a journey map provides focus on where to prioritise your customer efforts and creates a shared vision for being a customer-led organisation.

By mapping your customer journey you’ll have a visual tool that shows the interactions across time and channels that a customer has with your organisation. It will identify the customers’ needs and pain points and how to address these.

Our approach:

Each journey addresses one customer scenario or goal and we’ll look at the different steps and expectations the customer goes through across their buying journey.

Prior to starting we discuss in detail with you, your organisation’s goals and objectives. We can either map the current state which helps identify pain points and the solutions to solve these or we can map the future state and the initiatives needed to achieve that future state. Future state mapping identifies new customer experiences that differentiate you from your competitors.

We perform a hypothesis first led approach where we work with your team to hypothesis the customer journey, and then we validate that with research.

If you would like to discuss a discounted rate for more than one journey please get in contact.

What we’ll do:

  • We’ll perform discovery within your organisation to utilise any existing customer research or pertinent information. This includes 5 internal key stakeholder interviews.
  • We’ll facilitate a workshop with your key internal stakeholders to hypothesise your customer journey. This workshop has multiple purposes such as introduces customer journey mapping to the organisation, gains buy-in of different teams and aligns siloed departments.
  • We’ll conduct external research to validate and fill in the gaps of your hypothesised journey map.
  • We’ll perform validation mapping to identify and prioritise opportunities for optimisation.

What you’ll get:

  • A professionally designed, evidence-based visualised customer journey map with an action plan.
  • Recordings of all customer interviews.
  • Documented notes from all internal stakeholder interviews.
  • A Journey map report that includes synthesised findings, how to use your map to drive change and gain the most value for your organisation, opportunity prioritisation matrix and a roadmap to success.

Timing:

Approximately 8-10 weeks.

Option 3: Email lifecycle program – from $5,000 (depending on lifecycle program)

If you’re keen to automate your email marketing and create a program that drives results for your business you’re in the right place. We have experience in lifecycle programs such as nurture (incl funnel development), onboarding, welcome, renewal, cross-sell and upsell programs.

Automated lifecycle email journeys create highly targeted and personalised conversations with your customers, which results in higher engagement and stronger results. Our lifecycle programs look at behavioural triggers to send your customers the most relevant communication to your customers.

Our approach:

Each journey addresses one customer scenario or goal and we’ll look at the different steps and expectations the customer goes through across their buying journey.

Prior to starting we discuss in detail with you, your organisation’s goals and objectives. We can either map the current state which helps identify pain points and the solutions to solve these or we can map the future state and the initiatives needed to achieve that future state. Future state mapping identifies new customer experiences that differentiate you from your competitors.

We perform a hypothesis first led approach where we work with your team to hypothesis the customer journey, and then we validate that with research.

If you would like to discuss a discounted rate for more than one lifecycle program please get in contact.

If you’re interested in our managed email service, where we do the strategy and also the ongoing monthly management of your email programs please see our managed email program here.

What we’ll do:

  • We’ll perform discovery within your organisation to utilise any existing customer research or pertinent information. We’ll also do competitor analysis.
  • We’ll use all of the information gathered to identify segmented email sequences and create a lifecycle journey blueprint.
  • We’ll then perform content mapping to start developing content for your emails.
  • We’ll create all of the email assets needed to launch your program.

Please note we do not build your program in your email tool. If you would like us to build your program please see our managed email service here. 

What you’ll get:

  • Lifecycle program blueprint
  • Mapped out lifecycle program sequence for easy implementation.
  • All content and assets for creating your email program.
  • Documented notes from all internal stakeholder interviews.

Timing:

Approximately 4-8 weeks depending on lifecycle program.

Option 4: 60-minute strategy call – $500

A conversation about any questions you have about automating your customer journey, your data including CRM and list segmentation, and creating effective communications.

Includes:

  • A recording of the call
  • A brief email recap with the key points
  • Free email follow-up after the call for 14 days
30 min strategic call