The Outliers | Services
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Phase 1 strategy

Customer Experience

We can help you create unique experiences that build long lasting relationships with your customers. Whether it’s mapping a single journey that you want to improve, or looking at a complete organisational transformation to be more customer focused.

Key Capabilities:

  • Customer experience transformation
  • Customer journey mapping
  • CX vision setting
  • Change management
  • Customer persona development
  • Service blueprints
  • Voice of Customer programs

Marketing Technology and Email Marketing

To get the most out of marketing technology platforms, it is important to have a strong strategy, otherwise you can end up using it as an expensive email marketing tool. We can help you get the most out of the platform you’ve purchased and create a strong impact.

Key Capabilities:


  • Marketing automation programs strategy incl nurture, onboarding, engagement and cross sell programs.
  • Email marketing campaigns
  • Managed email service
  • Marketing technology roadmap
  • Omni-channel customer engagement strategies
  • System gap analysis and recommendations.

CRM & Customer Engagement

Customer buying has changed and no one can avoid the rapidly evolving behaviours. Customers have access to a great deal of information online, and have often made a decision before they even contact you. This presents opportunities. We can help you take advantage of these opportunities.

Key capabilities



  • Marketing campaign services
  • Email marketing
  • Database marketing incl churn analysis & RFM Preference centre desig
  • Right person, right message, right time communication programs
  • Reporting and analytics.