The Internet is full of surface level marketing tips and tricks to increase your sales and ROI. I see it every day, “put a share button in your email”, “test some facebook ads”, “quick create some content to download” but this approach leads to a scattergun approach that keeps you busy but doesn’t necessarily show big returns.
To see those big returns you need to look at the bigger picture, where you want to steer your business, what is the longer-term business strategy? By understanding the bigger picture you can start to develop your marketing strategy.
Marketing tactics like the ones I mentioned before aren’t bad, they just need to be part of your marketing strategy.
As a small or medium sized business, you probably can’t compete with the big guys by spending up big on branding campaigns and expensive advertising agencies. But that doesn’t mean you can’t compete, in fact, smaller businesses usually know their customers better and, without all of the politics, are quicker to implement.
So by making sure you know your customer, understand their buying journey and keeping your marketing targeted and personalised, you’ll not only spend your marketing budget more effectively but you’ll be able to beat the bigger organisations.
By following the 6 steps below you’ll create a customer-focused marketing strategy that’ll you’ll be able to start implementing straight away.
Create a visual representation of your customers’ experience with your organisation. By mapping your customers’ journey you will be able to quickly spot opportunities across your customers buying journey from awareness to beyond purchase.