The Outliers | About
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We help organisations connect with their customers with better digital marketing.

G’day my name is Katrina

I’ve been working in digital marketing for over 15 years, and in that time, I have worked in large companies, small companies, not-for-profits and marketing agencies. And now I’m using what I’ve learned to help you grow your business, build relationships with your customers, and improve your digital marketing.

I have been known to swear too much, talk too fast and I call out bullshit (see there’s that swearing already). I am definitely a perfectionist but I am also one of the hardest working people you’ll ever come across.

I’m a customer marketing expert with a strong focus on email. In fact, I’ve sent out over 10 million emails in my career. Not the kind of email that blasts a whole database, you know those ones that you either don’t open or want to delete before you’ve finished reading the first line? But rather emails that are targeted and personalised to customer preferences and behaviours. And when emails are done like that, well that’s when you see the magic.


Some of the companies I have worked with or in include:

Sydney Symphony, Go-Lo, Freedom Furniture, Commonwealth Bank, Cochlear, Lexus, Woolworths and NSW Business Chamber.


Say Hello

I have over 15 years of digital marketing experience, and I offer marketing results at the fraction of the cost of hiring a full-time email marketing specialist.

Ask how we can help your organisation:

  • build a stronger relationship with your customers to drive repeat business
  • acquire new prospects and convert them into customers
  • automate and improve your current marketing results
  • increase your return on investment with results you can measure.